You don’t need more content ideas — you need better systems to manage what you already want to publish.
When content starts to slow down or go sideways, the issue usually isn’t creativity. It’s coordination.
Different teams. Conflicting briefs. Lost drafts. Vague timelines. Missed approvals.
At Perfogro, we keep production lean and reliable using a small, focused stack of tools that do their jobs — without creating more work.
Here’s what we use, why it works, and where each tool fits in the process.
1. Notion – For Planning and Project Flow
Notion is our command center.
Every campaign, asset, or one-off deliverable starts here — mapped across funnel stages, formats, owners, and deadlines.
Why it works:
- Clean task assignments + deadlines
- Full visibility across teams
- Embed briefs, docs, and Figma boards in one view
- Easy to duplicate for recurring campaigns or themes
Without a shared workspace, you’re stuck in Slack threads and Google Drive folders. Notion solves that.
2. Figma – For Creative Collaboration
All our visual content — from landing page layouts to ad mockups to content templates — lives in Figma. It’s where creative and copy collaborate in real time.
Why it works:
- Comment directly on visuals
- Export-ready assets
- Shared libraries for design consistency
- Clear versioning and handoff
For content that lives in motion or design — Figma is non-negotiable.
3. Google Docs – For Drafting and Feedback
We keep writing simple.
All long-form content — articles, landing page copy, email sequences — starts in shared Docs.
Why it works:
- Familiar, fast, and accessible
- Real-time commenting
- Easy to version and track approvals
- Quick integration with Notion and CMS platforms
We use Docs as the writing canvas — but it’s always linked back to Notion for tracking and Figma for pairing.
4. Surfer SEO / Frase – For SEO Planning
When content needs to rank, we prep with Frase or Surfer — not by guessing keywords or over-optimizing mid-draft.
Why it works:
- Target keywords based on competitive SERPs
- Real-time scoring for structure and intent
- Guided outlines to build fast
- Clean optimization suggestions by paragraph
SEO tools don’t write for you — but they do give you the scaffolding. That’s what we use them for.
5. Loom – For Content Walkthroughs
When async feedback slows down approvals, we send quick Looms — explaining the “why” behind structure, copy tone, or creative direction.
Why it works:
- Reduces feedback rounds
- Speeds up reviews across time zones
- Clarifies strategic decisions quickly
- Creates training content on the fly
We don’t overuse video — but for complex ideas or first drafts, it clears the fog.
6. Slack – For Speed
Slack keeps production moving — but it doesn’t replace structured tools.
We use it for check-ins, fast clarifications, link drops, and “ready for review” alerts. That’s it.
Why it works:
- Keeps urgency high without adding meetings
- Integrated with Notion, Figma, and GDocs
- Threads keep convos organized (if used right)
Without process, Slack creates chaos. With process, it accelerates execution.
Conclusion: Stack Light, Move Fast
We’re not fans of bloated martech setups.
These six tools — and the systems behind them — keep our content workflow simple, scalable, and aligned with what drives performance.
More content ≠ better content.
Better systems = more consistent, focused, and effective output.
Want a copy of our production template or Notion dashboard layout? Visit the Blog page — we share the real systems we use every week.
